online advertising
MarketingSherpa: How to Coordinate Multiple Campaigns Without Competing Against Yourself: 5 Ways to Avoid Pitfalls
I think this a terrific article on SEO and PPC strategy.
SUMMARY: The challenges of search marketing multiply when you’re running campaigns for multiple brands or divisions all at the same time. You don’t want to compete against yourself for key terms or benefit one campaign at the expense of another.
Find out how a state travel [...]
eMarketer Downgrades Online Ad Spending Forecast
Emarketer is predicting a smaller growth than what was originally thought. You may think that 17% is still good, but people have made investments on the previous estimates. People have bet their careers. Companies, especially start-ups, are going to have to fight even harder to survive.
There is 1 billion dollars that online firms were banking [...]
