Marketing
Where Starbucks Went Wrong – Seeking Alpha
Someone is on the same page as me. This captures, in a nutshell, the real problem at Starbucks. It has made a commodity out of itself. Starbucks now reminds me of the game operator you played as a kid, you start with a message it gets whispered from ear to ear, and at the end [...]
Read Full Post | Make a Comment ( None so far )MarketingSherpa: How to Coordinate Multiple Campaigns Without Competing Against Yourself: 5 Ways to Avoid Pitfalls
I think this a terrific article on SEO and PPC strategy.
SUMMARY: The challenges of search marketing multiply when you’re running campaigns for multiple brands or divisions all at the same time. You don’t want to compete against yourself for key terms or benefit one campaign at the expense of another.
Find out how a state travel [...]
eMarketer Downgrades Online Ad Spending Forecast
Emarketer is predicting a smaller growth than what was originally thought. You may think that 17% is still good, but people have made investments on the previous estimates. People have bet their careers. Companies, especially start-ups, are going to have to fight even harder to survive.
There is 1 billion dollars that online firms were banking [...]
Starbucks coffee is too expensive, new survey says
Oh boy. 73% think Starbucks is overpriced. How did they ask the question? I’d like to see the questionnaire. They only asked about coffee prices as far as I can tell. Well I think the coffee is not overpriced (for NYC anyhow), but I think $5 is too much to pay free Internet.
I was a [...]
TG Daily – Surprise, surprise: U.S. broadband is slow. Really slow.
Oh, this will never do. Matching broadband the speeds seen in other countries would be great for business. New media and communications innovations are all hampered by our snail paced broadband
How slow?
Average DL speeds
US : 2.3 Mb/s
Japan : 63 Mb/s
South Korea : 49.5 Mb/s
Finland : 21.7 Mb/s
France : 17.6 Mb/s
Canada : 7.3 [...]
Chocolate Chip Fail « FAIL Blog: Pictures and Videos of Owned, Pwnd and Fail Moments
Oh the humanity!
Read Full Post | Make a Comment ( None so far )TV Sports – With 2,200 Hours of Live Video, NBC Tries to Cover It All Online – NYTimes.com
That’s a lot of content to sell ads for. I wonder how the ads will be handled? Notice that NBC is saving the prime ad spots for television, ye of little faith.
But even with the abundance of live streams, one truism remains: prime time on NBC still rules. Those watching online will not see [...]
Defriending, the better part of Facebook valour
This is an interesting post and I think it speaks to the limits of social networking. I have contacts of former school colleagues, family and friends like everyone else. I have people on my friends list that I haven’t seen in so long that I wouldn’t recognize them if we ran into them on the [...]
Read Full Post | Make a Comment ( None so far )PC World – Business Center: Ex-Googler, Husband Launch Cuil New Search Engine
Pretty neat engine with some cool bells and whistles. I searched popular terms “Ring Tones” and “Auto Insurance” and no ads came up, but I assume with some convenient white space on the right side, they are on the way. Company logos, and in some cases a preview of content, are displayed along with results, [...]
Starbucks Restores Bold Blend, Yielding to Its Customers – WSJ.com
It’s a train wreck in slow motion. First they make this blend (which is not so good in my opinion), then when old loyal customers like me stop going the company brings back the “bold” blends. The damage is already done to the brand. I am starting to believe that Starbucks will never regain its [...]
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