Management
Where Starbucks Went Wrong – Seeking Alpha
Someone is on the same page as me. This captures, in a nutshell, the real problem at Starbucks. It has made a commodity out of itself. Starbucks now reminds me of the game operator you played as a kid, you start with a message it gets whispered from ear to ear, and at the end [...]
Read Full Post | Make a Comment ( None so far )eMarketer Downgrades Online Ad Spending Forecast
Emarketer is predicting a smaller growth than what was originally thought. You may think that 17% is still good, but people have made investments on the previous estimates. People have bet their careers. Companies, especially start-ups, are going to have to fight even harder to survive.
There is 1 billion dollars that online firms were banking [...]
Starbucks coffee is too expensive, new survey says
Oh boy. 73% think Starbucks is overpriced. How did they ask the question? I’d like to see the questionnaire. They only asked about coffee prices as far as I can tell. Well I think the coffee is not overpriced (for NYC anyhow), but I think $5 is too much to pay free Internet.
I was a [...]
Starbucks Restores Bold Blend, Yielding to Its Customers – WSJ.com
It’s a train wreck in slow motion. First they make this blend (which is not so good in my opinion), then when old loyal customers like me stop going the company brings back the “bold” blends. The damage is already done to the brand. I am starting to believe that Starbucks will never regain its [...]
Read Full Post | Make a Comment ( None so far )PC World – Business Center: Starbucks Wi-Fi Comes with AT&T Limits
Starbucks’ not free “Free” Wi-Fi is a good plan? According to several news reports first day demand overwhelmed the system. Could I have been wrong? No. I still say this scheme is a big stinker. It turns out they even limit what you can do with your not free “free” access.
Activities not allowed:
Video [...]
Read Full Post | Make a Comment ( None so far )AT&T offers free Wi-Fi at Starbucks | Tech news blog – CNET News.com
Free internet with a catch. Starbucks still doesn’t get it. My guess is that it will take less then six months for Starbucks’ latest overly complicated Wi-Fi scheme to fail. Is anyone counting how plans for internet access have failed so far? It’s almost amusing to see how many bazaar and unwieldy plans Starbucks can [...]
Read Full Post | Make a Comment ( None so far )U.S. hedge funds press for right to advertise | Reuters
I hope that hedge funds get the right to market, if so there is an opportunity here for entrepreneurs. Hedge funds will want the benefits of marketing but they wont want actually have to do it. I imagine many will need help navigating the tight restrictions and still deliver effective messaging and many smaller hedge [...]
Read Full Post | Make a Comment ( None so far )PR Starbucks Does not need
Here is a story about Starbucks’ Bureaucracy, at a time it would rather us forget it has a corporate entity and just think of it as our neighborhood java joint. The Wall Street Journal finds that Starbucks is not the little coffee shop around the corner but big brother when it comes to [...]
Read Full Post | Make a Comment ( None so far )Starbucks’ New Strategy: the Latest
Well, today is the day, and Starbucks has announced its strategy. So here it is according to Adage:
new coffee-making equipment
improved blends
loyalty program
social-networking website (www.mystarbucksidea.com) meant to get ideas from customers.
environmental partnership to transform the brand experience
I recommended the new coffee making equipment, but instead of going back to less automated machines Starbucks [...]
Read Full Post | Make a Comment ( None so far )Starbucks Plan Backfires
Dunkin’ Donuts, soon to be re-branded “DD” has attacked with brilliant ads making fun of the Starbucks culture. My favorite is the Fritalian, that makes fun of Starbucks’ made up language.
Starbucks has become a more of joke lately as Chicago Tribune writes a favorable review of Starbucks’ new line of chocolate (made by Hershey) and [...]
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