Starbucks Restores Bold Blend, Yielding to Its Customers – WSJ.com

Posted on June 20, 2008. Filed under: Business, Coffee, Management, Marketing, Starbucks |

It’s a train wreck in slow motion.  First they make this blend (which is not so good in my opinion), then when old loyal customers like me stop going the company brings back the “bold” blends.  The damage is already done to the brand.  I am starting to believe that Starbucks will never regain its dominate market position. 

“Because of your many requests for a bolder coffee choice throughout the day at Starbucks, we are bringing it back in the afternoon to many of those stores that sell lots of freshly brewed coffee all day long,” Starbucks said in a message posted on its customer feedback Web site Tuesday. The company said it will brew a bolder variety for customers when they ask for it. “This will sometimes mean a small wait, but it will also give you the absolute freshest cup of coffee possible,” the company said on the site.

Starbucks Restores Bold Blend, Yielding to Its Customers – WSJ.com

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